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Featured intermediate SEO

Intermediate SEO: Technical, Content & Authority

Go beyond the basics with technical SEO, content strategy, internal linking, and link building.

24 lessons 7 available ~29 min total
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What you'll learn

Run technical audits (crawlability, Core Web Vitals, structured data), build topic clusters and content strategy, engineer internal linking, earn backlinks ethically, and use analytics to prioritize work.

Who it's for

Practitioners comfortable with on-page SEO basics.

Prerequisites

The fundamentals from SEO Foundations (Beginner) — indexing, keyword research, and on-page optimization.

The technical, content, and authority-building layer of SEO: audits, structured data, topic clusters, internal linking, and link building that move real rankings.

Curriculum

  1. 1

    Advanced Crawl Configuration and Site Health Audits

    4 min
  2. 2

    Optimizing Crawl Budget and Indexation Bloat

    4 min
  3. 3

    Decoding Core Web Vitals for Performance

    4 min
  4. 4

    Advanced Canonicalization and Redirect Strategies

    4 min
  5. 5

    From Keywords to Entity-Based Topical Authority

    4 min
  6. 6

    Designing Pillar-Cluster Architectures

    5 min
  7. 7

    Engineering Internal Linking for PageRank Distribution

    4 min
  8. 8

    Advanced Content Pruning and Consolidation

    Coming soon
  9. 9

    Implementing JSON-LD for Rich Results

    Coming soon
  10. 10

    Advanced Search Operators and SERP Troubleshooting

    Coming soon
  11. 11

    Optimizing for Featured Snippets and People Also Ask

    Coming soon
  12. 12

    Advanced Schema for Local and E-E-A-T

    Coming soon
  13. 13

    Backlink Gap Analysis and Competitor Research

    Coming soon
  14. 14

    Creating High-Utility Linkable Assets

    Coming soon
  15. 15

    Executing Ethical Outreach Campaigns

    Coming soon
  16. 16

    Managing Link Equity and Disavow Workflows

    Coming soon
  17. 17

    Integrating Search Console and GA4 for Insight

    Coming soon
  18. 18

    Measuring the ROI of Technical and Content Fixes

    Coming soon
  19. 19

    Prioritization Frameworks for SEO Roadmaps

    Coming soon
  20. 20

    Establishing Reporting Cadences for Stakeholders

    Coming soon
  21. 21

    Conducting a Comprehensive Authority Audit

    Coming soon
  22. 22

    Engineering the Growth Scale-Up Plan

    Coming soon
  23. 23

    Presenting a Data-Backed Business Case

    Coming soon
  24. 24

    Final Site Health and Strategy Review

    Coming soon